SEO for Content
Content is King. Therefore, it goes without saying that is
the most important part of your website/Blog. Your website/Blog will features
the content that you want the visitors to read or find, obviously that’s what
your intention was in the first place. The content that you add to your site
can be in the form of text, images, videos and or even audio files. Therefore,
whether it is a website, a social networking site or a Blog, whatever appears
visually on your pages is the content.
It could be
a fixed content, like in case of a corporate website, or user generated
content. It could also be dynamic content, like in case of an online store. Anyhow,
irrespective of the type of page, the content appearing on a page needs to be optimized
because the search engine companies understand that the visual content is the
one that is important and in order to present results that are relevant to your
visitors the content needs to be analysed and evaluated for quality and
relevance and page ranking needs to be done according. In this chapter, we will
highlight the points that need to be addressed in order to optimize the content
of your website /Blog for search engines.
In the
earlier chapter, it was mentioned that the content should be written for the
visitors and not for the search engines. It is important to bring this point to
your notice and to remind you of it once again. There is no point getting a
visitors to your website and he/she not liking the content or the usability of
your website. After all, it is the content of the page that is going to engage
your visitors and hence it is imperative that the content is developed in a
manner so as to engage the visitors and convert him into a follower. This will
ensure repeated visits and maybe sales in case of a commercial website. In case
of a Blog or forum the repeated visits ensure readership and participation in
the activities of the respective site.
Therefore, the first and most important
rule is to write for people and not machines. Write as you would for any other
media like a magazine or a newspaper. The writing rules remain the same. Good grammer,
short crisp sentences and paragraphs, clarity of thought, flow of the content
and relevance to the topic make an interesting read. Follow these guidelines and
you are not likely to go wrong. Optimizing the content means tweaking and arranging
your content in a manner so as to help the spiders come to the right
conclusion, that is your content is relevant, is of a high quality and is
appreciated by the readers. This should not be a very difficult thing to
accomplish since it is humans who have made the search engines and the way they
operate is very similar to how humans do. The only difference is that the
process has been automated and works on a mathematical model. Due to this
reason the process has been generalized and hence the requirement of optimization.
Subscribe to:
Post Comments
(
Atom
)
No comments :
Post a Comment