What is Google Panda & Google Penguin

These are the two important terms you must understand in your blogging career.

Google Panda (February 2011)- Affected a massive 12 percent of searches. Targeted low quality "content farms" like EHow, EzineArticles.com and Suite101.com. One of the first Google updates that actively penalized site owners that broke their Webmaster Guidelines.

Google Penguin (April 2012): The "over-optimization" penalty that hit 3.1% of sites in Google's index. This update specifically targeted sites that used black hat link building tactics, specifically over-optimized anchor text. Like Panda, this update is a filter that catches sites in its net every time they roll out a refresh (every 2-3 months or so).

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